Indian born Race driver Phiroze Bilimoria has that 'X' factor and for the past decade has proved beyond a doubt that he is destined to reach the very pinnacle of motor racing. Born and raised in Bombay, Phiroze moved to the UK when he was 12 years old, he was educated in England and the USA gaining a degree in Business and Commerce.
Phiroze had also been working as a professional driver coach and instructor for many of the top racing schools in the UK and subsequently took time out to set up and develop his motorsport business 'Track Sensation' - which specialises in providing tailor made corporate driving events and driver coaching.
About Track Sensation
The ultimate experience with fast cars and race tracks.
Having spent many years working as an instructor for a number of race schools and corporate companies, Phiroze used to listen to clients say that their guests had had a great day, but they never really got a chance to network with them, or guests saying that they could scarcely remember the name of the client who had invited them or that the instruction they’d received didn’t really teach them anything and they felt that they were being constantly held back.
It was this constant feedback that led him to believe there was a niche in the market to offer a truly bespoke corporate trackday service, where clients could see a real return on their investment by tailoring the event to suit their needs, whether it be networking, incentivising staff or linking other business objectives such as conferences or product launches.
This coupled with the fact that we could offer clients the opportunity to drive a fantastic selection of real race cars on some of the best circuits in the UK and Europe has set Track Sensation apart from the competition. At the start of 2006, Phiroze was joined by Richard Dencer who had spent many years in hotel management and corporate hospitality. As an amateur racer himself, Richard’s passion for motorsport had resulted in him creating a variety of exclusive motorsport related corporate hospitality packages for numerous corporate and private clients as well as the P1 private members car club which was subsequently brought under the Track Sensation banner.
It is this combined expertise that enables us to offer not only a tailored but also personal service to our clients.
Although Track Sensation is constantly forming new partnerships and the portfolio of services continues to grow, the same attention to detail that has been our core ethos remains constant.